Artistic, cultural and creative initiatives are our core mission.

We launch, incubate and transfer ventures based on innovation and collaboration. They are the source of our expertise and insights. Here are two large design-develop-deliver projects we recently launched –

The Aarya Initiative

We formulated a straightforward vision: in 30 years, within the span of a generation, hundreds of millions of people will have trained their voice and are singing together.

To realize this vision, we called experts and have established –

• Aarya Ltd, a private limited company, whose mission is to promote new songs, discover talent, produce shows, teach the world to sing, and house the singing crowd, for the sake of music and profit
• The Aarya Foundation, a charitable trust, whose mission is to advance singing science and advocate singing education from kindergarten on, for the sake of art, health and community.

The pioneering project demonstrates innovative thought and – for the first time – unites singing quality and technology enablement in one social enterprise.

The Copyright Initiative

... coming soon.